At The Duck Smith House B&B, we are committed to protecting your privacy and safeguarding your personally identifiable information. This Privacy Policy outlines how we collect, use, and protect your information.

1. Information We Collect

a. Personal Information

We collect personally identifiable information only when you make a reservation. This may include your name, contact details, and payment information. We do not sell or share this information unless explicitly required to do so by law.

b. Non-Personal Information

We may collect general information such as browser type, device type, and browsing behavior through cookies and similar technologies. This helps us improve your user experience and website functionality.

2. Use of Cookies

We use cookies to:

  • Measure website effectiveness and security
  • Enhance user experience
  • Assist with targeted advertising (see Section 6)

You may decline cookies through your browser settings, but this may affect certain site features.

3. How We Protect Your Information

Your personal and payment information is protected with Secure Sockets Layer (SSL) encryption—the industry standard for secure data transmission. We take every precaution to protect your data both online and offline.

4. Data Retention

We retain personal data as follows:

  • Reservation-related information (excluding credit card data): indefinitely
  • Email marketing list: indefinitely

You may request the erasure of your personal data at any time, excluding data we are required to keep for legal or administrative reasons.

5. Your Rights

You have the right to:

  • Request access to the personal data we hold about you
  • Request correction or deletion of your personal data
  • Opt out of marketing communications at any time

To make a request, please [insert contact method, e.g., email or contact form link].

6. Marketing & Analytics

a. Google Analytics

We use Google Analytics to understand user behavior and improve our website. This tool collects anonymized data such as device type, IP address, and site interactions.

Google Analytics does not collect personally identifiable information. You can opt out by installing the Google Analytics Opt-Out Browser Add-on.

b. Remarketing & Targeted Ads

We may use tools like Google Ads and Facebook Pixel to show you ads based on previous visits to our site. These tools use cookies to serve relevant ads and track ad performance.

We do not collect or share personally identifiable information for these purposes.

To manage ad preferences or opt out:

7. Email Communications

When you submit your email, you consent to receive marketing communications from us. Your email may be stored in a secure third-party system (e.g., our booking engine). We never sell or misuse your email information.

8. Embedded Content

Our website may feature embedded content (e.g., videos, maps, images) from third-party websites. These third parties may collect data, use cookies, and track your interaction with the content, especially if you are logged into their platforms.

9. Booking Engine

Our reservation system uses SSL encryption to protect your payment and personal details during transactions. This ensures your information remains private and secure.

10. reCAPTCHA

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

11. Policy Changes

The Duck Smith House B&B reserves the right to update this Privacy Policy at any time to reflect changes in regulations, technologies, or business practices. Updates will be posted on this page with a revised effective date.

Effective Date: 5/29/2025